Freelance
Product Design
Berlin & remote
Designing for success
I help companies reach their goals by designing better digital products and services for their customers, partners, and employees.
Approach
Discover.
Why.
The basis for impactful design is reliable insights. My goal during the discovery phase is to define the right problem and to define the problem right to solve it successfully. That’s why I start the design process by asking questions, listening, observing, doing interviews, and researching to formulate reliable insights as a basis for the design process.
Define.
What.
Next, I define what we can do to solve the problem within time and budget. I consider various solutions and prioritize those that are effective and easy to execute. This involves working together through co-creation workshops and scoping sessions, which will deliver sketches for specific use cases and user journeys, a service blueprint, and a rough cost estimate.
Design.
How.
Once we have established the scope and direction, I flesh out the initial ideas in more detail. At this stage, I validate the concept design with users to ensure that the solutions meet their needs and help achieve the business objectives. The design process is iterative, involving communication and collaboration with all stakeholders and team members, resulting in detailed designs that are validated and ready for implementation.
Deliver.
Repeat.
Throughout the entire project lifecycle, I work closely with engineers to ensure a high-quality delivery. Once the project is generally available, it's important to measure and learn. Therefore, I collaborate with data scientists, researchers, and customer support, observing, listening, and learning to gather further insights. This allows us to continuously improve the experience and extend the service.
Recent Projects
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Miro
- Product Design
- 2023
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Autarq
- Product & Service Design for Autarq Next Level Roofs
- Challenge: Generating qualified leads for solar roofs and automating processes.
- My Role: Product design & consulting across all project phases from discovery and definition to design and delivery: Exploratory research & benchmarking, leading strategy, and co-creation workshops, defining personas, creating a service blueprint, creating experience and customer journey maps. Defining use cases, flows, and content. Creating scribbles, wireframes, and interactive prototypes. Validating the concept design through user interviews. Closely collaborating with the client, the marketing team, the service team, copywriters, UI designers, developers, and SEO/SEM specialists. Leading design reviews and supporting the roll-out.
- 2022 (The Heat Agency)
-
Zalando
- Product design for the Zalando Marketplace
- Challenge: Letting Zalando partners efficiently manage their articles and prices.
- My Role: Product design covering the entire design process: discover, define, design, and deliver. Doing research and benchmarking. Defining product vision, scope, features, user stories, and KPIs in collaboration with product owners and the entire team. Mapping out service blueprints and user journeys. Leading ideation and co-creation sessions off- and online. Specifying flows and processes. Creating wireframes, final high-fidelity designs, and interactive prototypes. Validating concepts and design through usability tests. Iteratively improving the product experience and contributing to the design system.
- 2020 - 2021
-
WeShare
- Product, service & experience design for Volkswagen’s electric car-sharing service, Team lead
- Challenge: In only nine months, establish a free-floating car-sharing service in a competitive market.
- My role: Product Design Lead, growing and leading a team of 6 designers. Research and benchmarking, customer journey mapping. Leading ideation sessions. Scribbling, wireframing, flowcharting. Designing key screens and prototyping. Conducting user interviews, usability tests, and defining surveys. Iteratively refining the user experience based on user feedback and insights from usability tests and analytics. Collaborating closely with the entire team at UMI, especially with the product owners, iOS, Android, middleware and backend developers (using scrum), analytics experts, marketing, and operations. Aligning third-party providers.
- 2018 - 2019
Clients
- Miro
- Yaak Technologies
- Autarq (The Heat)
- Zalando
- WeShare
- Mercedes-Benz (Experience One)
- heycar (BCG Digital Ventures)
- smart, Mercedes-Benz (BBDO)
- A.T.U
- Volkswagen (DAYONE)
- E.ON (TLGG)
- Siemens (Aperto / IBM iX)
- McDonald’s, Audi (Razorfish)
- Volkswagen, Commerzbank, Coca-Cola (argonauten G2 / Grey)
- MINI, BMW, Colliers Property Partners (Phase 4 Communications)
How can I support you?
Let’s get in touch and talk about your project. I speak English, German, and French.